The daily racing form

The highest priced daily newspaper in the United States, with any circulation at all, is the Daily Racing Form. It sells about 150,000 copies a day, and it has for about 50 years, and it’s either $2.00 or $2.25 (they keep raising prices) and it’s essential. If you’re heading to the racetrack and you’ve got a choice between … Joe’s Little Green Sheet, and the Daily Racing Form, if you’re a serious racing handicapper, you want the Form. You can charge $2.00 for the Form, you can charge $1.50, you can charge $2.50, and people are going to buy it. It’s like selling needles to addicts, basically. It’s an essential business.