Coca-Cola and happiness

Coca-Cola is associated with people being happy around the world … : Disneyland or Disney World, at the World Cup, or at the Olympics—every place that people are happy. Happiness and Coke go together. Now you give me—I don’t care how much money—and tell me that I’m going to do that with RC Cola around the world and have 5 billion people that have a favorable image about RC Cola? You can’t get it done.… And that’s what you want to have in a business.