The taste of colas

Cola has no taste memory. You can drink one of these at nine o’ clock, eleven o’ clock, three o’ clock, five o’ clock—the one at five o’ clock will taste just as good to you as the one you drank earlier in the morning. You can’t do that with cream soda, root beer, orange, grape—you name it. All of those things accumulate on you.… You get sick of them after a while.… And that means that you get people around the world that are heavy users, that will drink five a day or [with] Diet Coke maybe seven or eight a day or something of the sort. They’ll never do that with other products, so you get this incredible per capita consumption.